Serious Attention to Tik Tok

Serious Attention to Tik Tok

Serious Attention to Tik Tok:

Tik Tok is a Chinese iOS and Android social media video app for creating and sharing lip-sync, comedy, and talent videos. The app was launched in 2017 by Chinese developer ByeteDance, for markets outside of China. ByteDance has previously launched Douyin for the Chinese market in September 2016. Tik Tok and Douyin are the same but run on different servers to comply with Chinese censorship restrictions. The application allows users to create short music and lip- lynch videos of 3-15 seconds and short looping videos of 3 to 60 seconds. It is popular in Asia, the United States, and other parts of the World. Tik Tok is not available in China, and its servers are based in countries where the app is available.

Serious Attention to Tik Tok

It is available in 33 languages: Arabic, Bengali , Burmese, Cebuano, English, French, Greek, German, Gujarati, Hindi, Indonesian, Italian, Japanese, Javanese, Kannada, Korean, Malay, Malayalam, Marathi, Oriya, Polish, Portuguese, Punjabi,  Russian, Simplified Chinese, Spanish, Swedish, Tagalog, Tamil, Telegu, Thai, Traditional Chinese, Turkish, Ukrainian, Vietnamese.

In 2018, the application gained popularity and became the most downloaded app in the US in October 2018, the first Chinese application to do so. As of 2018, it is available in over 150 markets and in 75 languages. In February 2019, this together with Douyin, hit one billion downloads globally, excluding Android installs in China.

Evolution:

Serious Attention to Tik Tok

Douyin was launched by ByteDance in China in September 2016. Douyin was developed in 200 days, and within a year got 100 million users, with more than one billion videos viewed every day. Tik Tok was launched in the international market in September 2017. On 23 January 2018, the Tik Tok app ranked #1 among free mobile app downloads on app stores in Thailand and other countries. Tik Tok has been downloaded about 80 million times in the United States, and 800 million times worldwide, according to data from mobile research firm Sensor Tower that excludes Android Users in China. Celebrities including Jimmy Fallon and Tony Hawk have joined the app in November 2018.

On September 3, 2019, Tik Tok and the NFL announced a multi-year partnership. The partnership includes the launch of an official NFL account that will bring NFL content to worldwide fans.

Serious Attention to Tik Tok

Musical.ly Merger:

In November 2017, Tik Tok’s parent company, ByteDance, spent up to $1 billion to purchase musical.ly, a startup based in Shanghai with an office in Santa Monica, California, owning a popular social media platform targeting the US teenage market. Looking forward to leveraging the US digital platform’s young user base, Tik Tok merged with musical.ly on 2 August 2018 to create a larger video community, with existing accounts and data consolidated into one app, keeping the title Tik Tok. Musical.ly was a social media platform that allowed users to create short lip-sync and comedy videos. Its official release was in August 2014.

Serious Attention to Tik Tok

Expansion In other markets:

As of 2018, it is now available in over 150 markets, and in 75 languages. Tik Tok was downloaded more than 104 million times on Apple’s App store during the full first half of 2018, according to data provided to CNBC by Sensor Tower, an app analytics platform based in San Francisco. It surpassed Facebook, Youtube, and Instagram to become the world’s most downloaded iOS app for that time period.

Reception:

Serious Attention to Tik Tok

Studies have shown that in just one year, short movies in China have gone by up by 94.79 million. The app has spawned numerous viral trends and internet celebrities around the world propelled songs to fame and are known to be popularity and social influence. The most well known viral Tik Tok meme in the Western World is “ hit or miss”, from a snippet of Ilovefriday’s “ Mia Khalifa”(2018), which has been used in more than four million Tik Tok videos and introduce Tik Tok to a larger Westen audience. The platform has received some criticism, however, for its lack of royalties towards artists whose music is used on their platform.

Censorships:

Serious Attention to Tik Tok

On July 2018, this app was banned in Indonesia, after the Indonesian Government accused it of promulgating “ pornography, inappropriate content and blasphemy. Shortly afterward, Tik Tok pledged to task 20 staff with censoring TikTok content in Indonesia, and the ban was lifted on 11 July 2018. In November 2018, the Bangladeshi government blocked the Tik Tok app’s internet access. Also in 2018, Douyin was reprimanded by Chinese media watchdogs for showing “ unacceptable” content, like videos depicting adolescent pregnancies.

In January 2019, the Chinese government said that it would start to hold app developers like ByteDance responsible for user content shared via apps such as  Douyin, and listed 100 types of content that the Chinese government would censor. It was reported that certain content unfavorable to the Community Party of China has already been limited for users outside of China such as content related to the Hong Kong protests. Tik Tok has cracked down on videos relating to Human Rights in China, particularly the abuses in Xinjiang. Tik Tok policies also ban content related to a specific list of foreign leaders such as Vladimir Putin, Donald Trump, Barack Obama, and Mahatma Gandhi.

Serious Attention to Tik Tok

In February 2019, several Indian politicians called for it to be banned or more tightly regulated, after concerns emerged about sexually explicit content, cyberbullying, and deep fakes. Tik Tok moderators have banned content that could be perceived as being positive towards gay people or gay rights, including same-sex couples and holding hands, including in countries where the homosexuality has never been illegal.

In response to censorship concerns, it’s parent company hired K&L Gates, including former Congressmen Bart Gordon and Jeff Denman, to advise it on its content moderation policies. In 2019, Tik Tok removed about two dozen accounts that were responsible for posting ISIS propaganda on the app.

Serious Attention to Tik Tok

Trends:

Serious Attention to Tik Tok

There are a variety of trends within a Tik Tok, including memes, lip-synced songs, and comedies. Duets, a feature that allows users to add their own video to an existing video with the original content’s audio, have led to most of these trends. Trends are shown on the explore page on Tik Tok, or the page within the search logo. The page enlists the trending hashtags and challenges among the app. In June 2019, the company introduced the hashtags #Edutok which received 37 billion views. Following this development, the company initiated partnerships with Edtech startups to create educational content on the platform.

Serious Attention to Tik Tok

 Top Accounts With Most Followers:

Rank User ID Followers ( in Millions)
1 Dilbara Dilmurat @274110380 54.4
2 Chen He @191433445 54.0
3 Liu Erdou @erdou 46.2
4 Yi Chan @yichan6666 43.6
5 Angelababy @228.228 39.6
6 Chen Xiang @cxIdb001 36.2
7 Modern Brothers @MD4528 35.6
8 He Jiong @he.jiong 34.8
9 M Brother @185625797 33.3
10 Feng Timo @Fengtimo1219 31.4

To download this app you can click on the link given here, www.tiktok.com

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