Sprite coca-cola product

Sprite  coca-cola product

Marketing about the coca-cola company:

Sprite coca-cola product advertising often makes use of the portmanteau word Lymon, a combination of the words “Lemon” And “lime”. by the 1980s, sprite had developed a large following among teenagers. In response, Sprite began to cater to this demographic in their advertisements in 1978, “I Like the Sprite in You” was the brand’s first long-running slogan, and man, jingles were produced around it before its discontinuation in 1994.

Marketing about the coca-cola company

In 1994, sprite revamped its marketing logo, and slogan, as well. The new, more vibrant logo stood out more on the packaging and featured a blue-to-green gradient with silver “splashed” and subtle while “bubbles’ in the background. The product name, “ Sprite” had a blue backdrop shadow on the logo.  The words: “Great Lymon Taste!”  which had been present on the previous logo, were removed. This logo was used in the United States until 2006, and similar variants were used in other countries until this year as well.

Sprite

The brand ‘s slogan was changed to; Obey your Thirst”, and jingles containing it become urban-oriented, featuring a hip- hop theme. One of the first lyrics for the new slogan was: “never forget yourself” cause first things first, grab a cold, cold can, and obey your thirst.” Under the new slogan, Sprite tapped into hip-hop culture by leveraging up and coming, as well as underground rap artists including” LL cool J, A Tribe called Quest, KPS –One, Missy Elliott,  Grand Puba, Common. Fat, Joe, Nas and others in television commercials, Sprite expanded its urban connection in the late 1990s by featuring both amateur and accomplished basketball players in their advertisements. To this day, NBA Players and hip-hop artists such as Lebron James, Vince Staples, and Lil Yachty frequently appear in Sprite adverts.

In 1998, one commercial poked fun at products that featured cartoon mascots in the style of a horror film. In it, the masc for a fictitious orange juice drink called “Sun Fizz” comes to life, terrifying the kids and mother, and starts to chase them. This commercial is also notorious for ending on a cliffhanger which still remains unresolved to this day.

Sprite

In the 1990s one of Sprite’s longest-running ad campaigns was “Grant Hill Drinks Sprite” (Overlapping its “Obey Your Thirst” campaign), in which the well-liked basketball player’s abilities, and Sprite ‘s importance in giving him his abilities, were humorously exaggerated.

In 2000, sprite commissioned graffiti artist Temper to design limited edition art, which appeared on 100 million cans across Europe.

In 2004, Coke created Miles Thirst a vinyl doll voiced by Reno Wilson, used in Advertising to exploit the hip-hop market for soft drinks.

Sprite drink

In 2006, a new Sprite logo, consisting of two yellow and green “halves” forming an “S” lemon/lime design, made its debut on sprite bottles and cans. The slogans were changed from its long-running “Obey Your Thirst’ to just “Obey” in the United States and was outright replaced with “ Freedom From Thirst” in many countries. This was the decade ‘s first major shift in advertising themes.

Sprite items

The “ Sublymonal”  campaign was also as part of the alternate reality game the Lost experience. This also resurrected the “Lymon” word.

Sprite redesigned its label in 2009, removing the “S” logo.

Sprite bottlles

In France in 2012, the drink was reformulated removing 30% of the sugar and replacing it with sweetener  Stevia. This led to the drink containing fewer calories. This soon spread to Ireland, the UK, and the Netherlands in 2013.

Sprite

A Further formula change happened in the UK in 2018. This formula replaced Stevie with Aspartame and Acesulfame K and The sprite with sugar is no longer beings sold. In addition, a version of the sugar-free with Cucumber taste was added to the range.

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